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john
Forum Moderator
Victoria
3130 Posts |
 Posted - 27 Mar 2005 : 12:04:58 AM
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We have been trying to promote as best we can with techniques learned elswhere and from others in the business. Since we are volunteers it has been a steep learning curve. I am a Picture Framer and this is all new to me.
For the last meeting we had half an hour of Two Wheel Torque and also In Pit Lane, numerous local paper and finally Whats on in the Herald Sun.
We are building a press release system and data base from scratch and managed to get space in Aust. Motorcycle News for the first time last month. Extensive use of the web sites for racing, clubs, tourism and events, did get results that were measurable because we sent tickets as requested.
We also promoted into the Braodford catchment area in a limited way and also to seniors groups to attract older racers or interest groups. I can say we have one couple coming who have not been to a bike meeting for 30 years but saw it in the Seniors newspaper two meetings ago, and have come since. I hope they tell their mates.
Our promotion is only partially directed to current bike blokes. We also work with the local schools with a drawing competion for the children which we hope to extend to a Bike safe promotion / racing program over time.
We do operate entirely in our own voluntary time because few see the benefit of promotion. Why, because my ego is big enought to want to prove it is possible. I have support from others who also want to see results and we are getting them. This years Vic Titles and BEARS event crowd was 3 times last years
But there are keen people who are working to improve promotion and as they come on board I am confident we will learn more about it and get the results.
And whilst all this is going on I am maintaining a couple of sidecars for my own racing and so are some of the others.
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John Daley Sidecar #68
' there are those who do, those who dont do and those who undo. We must lampoon the latter." |
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john
Forum Moderator
Victoria
3130 Posts |
Posted - 27 Mar 2005 : 09:13:31 AM
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It is very frustrating when even our own club members dont realise what we are doing, even asking " When is somebody going to promote, when are you john going to do something? "
I get great help and support from Richard Frank who has working in this area for a long time, Dave Dickson has been fabulous with graphics, Mark Bondini with signs and the Austin 7 club has been encouraging me on the side.
I am trying to tap into the enthusiasm of those willing to ask " How can I help" and there are many of them.
If you are one please make contact it will be appreciated and you may get a ride on the sidecar as thanks.
Any tips would be most welcome. |
John Daley Sidecar #68
' there are those who do, those who dont do and those who undo. We must lampoon the latter." |
Edited by - john on 27 Mar 2005 10:11:28 AM |
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Alan
Forum Moderator
Western Australia
353 Posts |
Posted - 27 Mar 2005 : 10:56:42 PM
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John i dont think here is an easy answer its just a matter of plugging away and trying different angles and most of all not giving up.
I wouldnt worry to much about offering a ride on a sidecar as an enticement, solo riders would be to scared and the rest have already tried and have been converted to real racing.
That should create a response from the great unwashed.
Alan Sidecar 21 WA |
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john
Forum Moderator
Victoria
3130 Posts |
Posted - 28 Mar 2005 : 09:59:38 AM
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Alan, the sidecar stuff is meant tounge in cheek.
Seriously promotion as we have done it is easy.
The ideas are tried and proven, the difficulty is time and the extra bits that fill the gaps in the general promotion. Thats where we need ideas.
The HMRAV spends about $5000 on promotion and we get it back.
Now we are looking for extra ideas to attract say families from the area close to the circuit, getting them to come and see dirt track and road racing for juniors etc. |
John Daley Sidecar #68
' there are those who do, those who dont do and those who undo. We must lampoon the latter." |
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David
Site Administrator
Australia
999 Posts |
Posted - 28 Mar 2005 : 10:33:15 AM
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I have not been on a sidecar yet! Been on solos plenty of times, but not the sidecar. I am willing to get on one as a passenger if someone wants to take me around..
And I wash everyday... |
Regards,
David
Webmaster & Owner of Classic Motorcycling Australia
Quote: I thought I wanted a career, turns out I just wanted to be paid. |
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Patrick
Level 3 Member
Victoria
314 Posts |
Posted - 28 Mar 2005 : 12:29:14 PM
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quote:
Originally posted by john
Now we are looking for extra ideas to attract say families from the area close to the circuit, getting them to come and see dirt track and road racing for juniors etc.
Since late last year we at Broadford have been really working hard on the junior scene. We now have the following circuits in use for juniors.
Road [contact Doug Dukes 0418 137745
Dirt Track [contact Peter Hern 9716 2590
Speedway [contact Gary Timmerman 9329 5637
MX & SX [contact Glen MacDonald 0418 872 103
Three years ago Broadford & District M/C Club was formed - membership numbers will pass 200 this year. They are a family club and hold events each month [contact Laurie Day 5784 4100
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Patrick
Level 3 Member
Victoria
314 Posts |
Posted - 01 Apr 2005 : 8:46:53 PM
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We had a guest staying who is employed by various world-wide event managers to talk up their events ensuring that they receive max coverage in the media.
I asked her what is the best way when the crowds are low, the fans have lots of events to pick from and there is not a lot of money to throw around for advertising.
Her answer "there is absolutely no substitute for having celebrities. Why do you think movie and sports stars are paid so well? Because it works! The press is not that impressed with events themselves and vehicles/machines [unless very-very special are covered mainly because of paid advertising. The media covers people and the more famous, the more coverage. People go to events to see celebrities; the more famous, the more people will come"
There is a lot lot more to her story - but that can be discussed with the 25 clubs that now use Broadford. |
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Alan
Forum Moderator
Western Australia
353 Posts |
Posted - 01 Apr 2005 : 10:09:13 PM
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Celebrities do work up to a point we have tried using a couple in the past with varied success, Phil Read on one occasion and Jim Redman on another. it does take a lot of effort to make it worth while but does help with sponsorship and spectators as long as the publicity machine spreads the word effectively. Bob Blythe tried the same with his AHRMA meetings at Eastern Creek but I believe he has decided it isnt worth the effort and the huge costs involved in bringing these people to Australia.
One person I always had in mind once Period 5 got underway was Wayne Gardner, remembering of course that he rode a CBR1100 or is it CB1100R in 1980 before he went to Europe. Dunno if he would match the likes of Stuart Loly or Matt Childs these days though but he would surely bring in the crowds.
So there is the challenge lets see if it can work for you.
Alan Sidecar 21 WA |
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Patrick
Level 3 Member
Victoria
314 Posts |
Posted - 01 Apr 2005 : 10:46:14 PM
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quote:
Originally posted by Alan
Celebrities do work up to a point we have tried using a couple in the past with varied success, Phil Read on one occasion and Jim Redman on another. it does take a lot of effort to make it worth while but
One person I always had in mind once Period 5 got underway was Wayne Gardner,
Thanks Alan 21
Hosting a race legend is a good example, maybe as the chief marshal, honorary starter, maybe ride/race the best bike so SL or MC can't beat him!!
It can be done - just needs thought and input by some people who at present say "why don't you do ............." instead they say "I can help with this great idea and I have these other people who can help me see it become a reality"
Our house guest said "a champion team will be way ahead of a team of champions" |
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john
Forum Moderator
Victoria
3130 Posts |
Posted - 02 Apr 2005 : 12:23:09 AM
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Interesting stuff.
Operation think is in operation. |
John Daley Sidecar #68
' there are those who do, those who dont do and those who undo. We must lampoon the latter." |
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Patrick
Level 3 Member
Victoria
314 Posts |
Posted - 02 Apr 2005 : 7:59:41 PM
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| Just back from a meeting with clubs and promoter for an event after the C. Games next year. Ozzie Title maybe - Five days and an entry of around 500. Do not need anything more than a big wide gate [four lanes ]which we have, to get everyone in. |
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john
Forum Moderator
Victoria
3130 Posts |
Posted - 03 Apr 2005 : 08:40:34 AM
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We are planning an event just before the games.
Any tips? |
John Daley Sidecar #68
' there are those who do, those who dont do and those who undo. We must lampoon the latter." |
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Alan
Forum Moderator
Western Australia
353 Posts |
Posted - 03 Apr 2005 : 10:13:58 PM
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If you are hoping to hold a National Title in Victoria next year as a support event to the Commonwealth Games you will need to get your proposal in to MA real quick as next years Nationals are allocated at the forthcoming Commission Meeting which should be held around May and I believe correspondence closes off at the end of this coming week.
Alan Sidecar 21 WA |
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Patrick
Level 3 Member
Victoria
314 Posts |
Posted - 04 Apr 2005 : 8:44:02 PM
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quote:
Originally posted by john
We are planning an event just before the games.
Any tips?
Make sure you have the track booking in place!
One huge problem with having an event just before something like the C. Games is the shortage of services as they are all booked and in place sometime before the opening - get everything booked and confirmed with some form of non-performance clause agreed to with your suppliers.
The five day event that I mentioned has been moved to a later date because we could not get some of the gear on site in time. This event will run Thursday to Monday.
Just for interest we are having B+C Racing on Monday June 13 [practice on Sunday 12]
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